新经济管理英语【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

新经济管理英语PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Section 1 Management and Decision Making1

Unit 1 Management1

Part 1 Intensive Reading Management's New Paradigms1

Notes11

Part 2 Extensive Reading Gentlemen,This Is Football11

Notes17

Exercises18

Unit 2 Decision Making19

Part 1 Intensive Reading Introduction to Decision Making Methods19

Notes25

Part 2 Extensive Reading Elements of Decisions26

Notes34

Exercises35

Section 2 Economics36

Unit 3 The Outline of Economy36

Part 1 Intensive Reading Economics:The Foundation of Business36

Notes43

Part 2 Extensive Reading Ten Principle of Economics44

Notes52

Exercises52

Unit 4 The Outline of Economy54

Part 1 Intensive Reading Money:Introduction54

Notes63

Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars63

Notes68

Exercises68

Section 3 Organizational Behavior and Human Resource70

Unit 5 Organizational Behavior70

Part 1 Intensive Reading An Overview of Organizational Behavior70

Notes81

Part 2 Extensive Reading Global Organizational Behavior81

Notes92

Exercises92

Unit 6 Human Resource95

Part 1 Intensive Reading HR Management Contributes to Organizational Success95

Notes104

Part 2 Extensive Reading An Overview of Human Resource Management104

Notes113

Exercises114

Section 4 Marketing116

Unit 7 The Concept of Marketing116

Part 1 Intensive Reading What Is Marketing?116

Notes123

Part 2 Extensive Reading Swatchmobile:Is the Time Right for Small Cars?123

Notes128

Exercises128

Unit 8 International Marketing130

Part 1 Intensive Reading Global Marketing in the Twenty-First Century130

Notes139

Part 2 Extensive Reading Look Who's Stalking Wal-Mart140

Notes143

Exercises144

Section 5 Production and Operations Management146

Unit 9 Operations Management and Product Development146

Part 1 Intensive Reading Introduction to Operations Management146

Notes155

Part 2 Extensive Reading Product Development Process155

Notes164

Exercises165

Unit 10 Supply Chain Management and Quality Management167

Part 1 Intensive Reading Supply Chain Management167

Notes176

Part 2 Extensive Reading Quality Management and Juran's Legacy177

Notes187

Exercises188

Section 6 Strategic Management190

Unit 11 An Overview on Strategic Management190

Part 1 Intensive Reading The Strategic Management Process190

Notes196

Part 2 Extensive Reading Understanding Strategy197

Notes203

Exercises203

Unit 12 Industry Analysis205

Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy(Part Ⅰ)205

Notes217

Part 2 Extensive Reading The Five Competitive Forces That Shape Strategy(Part Ⅱ)218

Notes225

Exercises226

Section 7 Accounting and Financial Management227

Unit 13 Accounting227

Part 1 Intensive Reading A Review of Accounting227

Notes235

Part 2 Extensive Reading Management Accounting as Normal Social Science236

Notes244

Exercises245

Unit 14 Financial Management247

Part 1 Intensive Reading The Fundamental of Financial Management247

Notes255

Part 2 Extensive Reading Financial Performance and Goal Setting256

Notes262

Exercises263

Section 8 Project Management265

Unit 15 Project Management and Project Manager265

Part 1 Intensive Reading Introduction to Project Management265

Notes274

Part 2 Extensive Reading How to Be a Successful Project Manager274

Notes282

Exercises282

Unit 16 Project Planning284

Part 1 Intensive Reading Planning Fundamentals284

Notes292

Part 2 Extensive Reading Project Management of Unexpected Events293

Notes303

Exercises303

Section 9 Information Management305

Unit 17 Framework of Information Management305

Part 1 Intensive Reading Towards a Framework for Information Management305

Notes316

Part 2 Extensive Reading Barriers to Information Management316

Notes326

Exercises326

Unit 18 Issues of Information Management328

Part 1 Intensive Reading Information Management328

Notes336

Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management337

Notes344

Exercises344